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Discover adidas UltraBOOST 1.0 “Cream” Is Getting Another Reissue

2015 was a pivotal year for adidas (XETRA:ADS.DE +1.81%) as it was the first year that Kanye West started releasing collaborative products with the brand and culture-shifting silhouettes such as the UltraBOOST debuted to the market. The latter became an icon in its own right as it had co-signs from West, Jerry Lorenzo and more, and was released in an abundance of colorways both collaborative and GR. One of the iterations that won the hearts of many sneakerheads across the globe was the adidas UltraBOOST 1.0 “Cream,” and it looks like it will be getting another restock.

This pair was last seen on the market back in 2018 when it reissued alongside other OG UltraBOOST installments. All of its original design cues are being brought back including the uppers which are built with PrimeKnit that is covered in “Chalk White” while “Clear Granite” accents through the mid-foot cages and branded heel cups. Creamy applications are found atop the laces and stripes and the tongues are graced with the adidas Running logo. BOOST cushioning is stuffed into the midsole while Continental rubber makes up the treading.

Retailers like Overkill have these scheduled for a June 1 release. The price is set at €219 (approx. $235 USD).
Elsewhere in kicks, first images of the adidas ADIDAS YEEZY BOOST 350 V2 “CINDER” have surfaced.


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